"Humanization" of Pets to Help Grow the $8 Billion Pet Care Supplies Industry
by Anonymous

New York, June 16 – The "humanization" of pets, and the new product boom associated with that phenomenon, will be key factors to spur the pet care and pet supplies industries to an $8 billion market by 2007. According to The U.S. Market for Pet Care Products and Pet Supplies- 5th Edition, a newly published Packaged Facts report available at MarketResearch.com, driving this trend and growth are aging baby boomers, who increasingly view their pets as family members, and treat them as such.

As empty nests become refilled with dog beds and litter boxes, older adults have new ways in which to spend their money and impart their lifestyles and attitudes. Natural and health-oriented products are big with this demographic for their own consumption, and similar products for pets – natural cat litter, oral care products, supplements – are poised to have a big impact on the overall pet supplies market.

"Today's pets are viewed as true members of the family, and the industry is slowly waking up to the opportunities that this present," said Don Montuori, Acquisitions Editor for Packaged Facts. "We believe that larger and wealthier consumer goods companies will be a major force behind the development of the natural pet products niche, and even clothing companies and babycare and children's products marketers will extend their brands into the pet arena."

The U.S. Market for Pet Care Products and Pet Supplies- 5th Edition provides detailed information about consumer demographics, as well as distribution and marketing trends, product development, and emerging retail campaigns. The report also includes historical sales data, as well as market projections through 2007.

About Packaged Facts
Packaged Facts, a division of MarketResearch.com, produces research reports on a wide range of consumer industries, including information on domestic and global market trends and opportunities. For more information visit www.PackagedFacts.com.

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